“Is AI adoption in your organization a project—or a cultural transformation?
🌐 Rethinking Marketing in the Age of Generative AI
— From Tools to Transformation —
This course provides an integrated analysis of how generative AI is reshaping marketing, from strategic deployment to organizational transformation.
Powered by large language models (LLMs) and massive data, AI is accelerating the shift from mass marketing to personalized 1:1 experiences. Yet, success in AI adoption requires more than technology—it demands a full-scale transformation of:
Talent (Flipkart): upskilling the workforce
Processes (Compare.com): redesigning workflows
Culture (Google): fostering experimentation and openness
Business models (The Washington Post): reimagining value creation
The Vibe Kayaks case study demonstrates this integration vividly—using consumer insights from tools like Google Trends to co-create content and design with AI. Custom GPTs extend this further, enabling brands to build safe, domain-specific AI agents trained exclusively on their proprietary knowledge bases.
The contrasting journeys of The Washington Post’s success and GE’s struggles reveal a critical truth: AI transformation is not a straight line, but a learning journey fueled by experimentation, empathy, and iterative design thinking.
At its heart lies the Customer Journey Map—a tool to visualize pain points and use AI to redesign experiences that truly serve people.
Finally, regulations like GDPR remind us that ethical and privacy-conscious AI is not just a compliance issue but a cornerstone of trust-based competitiveness.
When purpose-driven, customer-centric AI investments are made, they sustain both valuation and loyalty.
In short, responsible innovation is the new marketing advantage.